Founder Notes · What Keeps Me Up At Night

Proof of Life

Founder holding a phone on the poultry farm with proof of farmer traction

I have been cooking. Quietly.

And maybe a little loudly in some places nobody expected.

The honest answer is: a lot. Too much, actually. And none of it has been easy to explain in a single post, which is probably why I kept putting this off. But here we are. 3 a.m. I am awake, so you are getting the full update.


I have been on the road, sitting in rooms with young people who may never remember my name but hopefully carry a principle or two. There is something that happens in those spaces that I did not fully anticipate.

They look at you like you have answers. And somewhere in the middle of trying to give them something real, you end up finding something you needed too. The admiration goes both ways. I just rarely say that part out loud.


I have also been doing things that make absolutely no sense for a poultry farmer. Like building a website. From my phone. At 2 a.m., using GitHub. I am not a developer. I do not fully understand what half of what I was doing even means.

But somewhere between a Claude conversation and sheer stubbornness, njugunahilary.com went live. I was so excited that I could not stop talking about it to anyone who would listen.

At some point, someone told me I had a sugar rash. They were not wrong.


On the Afrifama side, the farmer network has been moving. We opened applications for our smallholder farmer partnership program and we got 205 applications. I did not see that coming. I genuinely did not.

205 people said yes before we had even fully figured out all the details.

That one is still sitting with me.


I have been creating videos, reels, and small pieces of the journey scattered across social media. Would you believe it? Even when I stopped writing, I never stopped creating.

And maybe that is what kept me sane, because the beauty of putting work out is not always the numbers. Sometimes it is just knowing that somewhere, something you made actually landed with someone who needed it.


For a few months, I kept telling myself I was building in silence, letting the results do the talking later. And there is nothing wrong with that. Sometimes the work just needs quiet.

But the uncomfortable thing about this digital age is that silence does not always read as focused. Sometimes it just reads as gone. Nobody warns you about that part when they tell you to go build in silence.


So maybe this is my proof of life. We are alive. We have been building, my little baby that I adore quietly. We have been stretched, humbled, tired, inspired, confused, excited, and somehow still moving.

It is almost 3 a.m. as I write this. Part of me is already thinking about going for a run, hitting the gym, swinging by the office, and creating something before the day fully begins. That alone should tell you the kind of inspiration this morning has decided to bring. It does not happen often.


To everyone who has been following the journey, supporting from behind the scenes, showing love, encouraging, investing, believing, sacrificing, and quietly rooting for us, I see you. I see your sacrifices. I applaud you. You are legends.


In the next piece, I want to write about leadership. Not the kind you put on a conference flyer. The kind that shows up when you are no longer the only one carrying the dream, and you are still figuring out what that means. That one needs its own honest space.

For now, let us keep building.

This is Afrifama, Diary of an African Entrepreneur

Build. Learn. Tell better stories.