Building, learning,and telling the truthabout entrepreneurshipin Africa.
I'm Njuguna Hilary — a Kenyan founder building from the ground up, in real time.
You found me. Let me introduce myself.
Founder. Builder. Storyteller.
My background is in entrepreneurship and business management.
But most of what has shaped me as a founder has come from the field: testing ideas, serving customers, making mistakes, and rebuilding.
That is where I really learned how business works: when real people, real money, and real operations are on the line. That is the unfiltered classroom of building a startup from the ground up.
I am not trying to look like I have everything figured out. I am documenting what it really takes to build something useful, owned, and lasting from here.
This website is the home of that journey: my founder story, my writing, my videos, and the bigger questions I keep asking about building, ownership, and dignity in Africa.
The journey so far — in chapters.
Where it started
The foundation stage. I studied Entrepreneurship and Business Management at Moi University, shaped my thinking around venture creation, and began seeing business not just as a way to make money — but as a tool to solve real problems.
Afrifama — what I'm building now
Afrifama became the main battlefield and classroom — moving from ideas to real operations: poultry production, market testing, feed manufacturing, farmers, customers, capital challenges, partnerships, and the everyday reality of building from the ground up in Coastal Kenya.
At its core, Afrifama is building a practical value-chain feed system for smallholder poultry farmers: connecting farmer partnerships, production support, input access, and market pathways into a more reliable agribusiness model.
Going digital
I started documenting the journey on Afrifama's YouTube. What began as simple videos became a real storytelling platform — showing the work behind entrepreneurship, agribusiness, and business growth in Coastal Kenya. It has since grown to over 5.7K subscribers.
From one farm to a farmer network
Empowering farmers. Building livelihoods.
Afrifama began with a simple question: what if building one successful agribusiness could become the foundation for helping thousands of others?
Today, we are building a practical system that brings farmer financing, quality inputs, production support, technology, and market access closer to smallholder poultry farmers.
Afrifama is becoming proof that patient, practical entrepreneurship can create lasting impact when business growth and farmer success move together.
"The future I am building is not justan Afrifama farm. It is an Afrifamafarmer network."Entrepreneurship as a force for change
Built in public, one video at a time.
I posted my first YouTube video on May 1, 2023. It was raw and unedited — I didn’t know much about filming, editing, thumbnails, or storytelling. But I felt fulfilled, because I had started documenting the real journey.
Since then, the channel has grown from 1 video and 0 subscribers to 769+ videos and 5,720+ subscribers — not through perfect production, but through consistency.
It has become a public archive of farming, feeds, fundraising, mistakes, small wins, and the founder reality that rarely appears in polished success stories.
The working archive: farm days, feed experiments, fundraising lessons, and the founder reality behind the scenes.
Notes from the messy middle of building.
This is where I write.
This is where I write — honest Founder Notes on building, failure, and figuring it out, published here first. Medium holds the earlier essays; the new ones live here.
- What Keeps Me Up at Night: Proof of Life
- Turning Passion into Purpose: A Year of Content Creation
- Invest in Innovation: Afrifama's Open Letter to Investors
Practical conversations, not motivational noise.
I speak with founders, students, entrepreneurs, businesses, and organisations about what it really takes to build from the ground up in Africa.
My conversations draw from real experience — building startups, working with smallholder farmers, mentoring entrepreneurs, navigating failure, and documenting the journey with honesty.
No hype. No shortcuts. Just practical lessons that help people build better businesses.
Selected talks & collaborationsLet's build something impactful.
I work with founders, teams, organisations, and farmer-focused projects on practical entrepreneurship, agribusiness systems, storytelling, and honest founder conversations.